Lift off!! Fix & Fogg is now IN SPACE!
Thanks to NASA and SpaceX Crew-8 🚀🚀
We’re so excited to announce, Fix & Fogg has become the very first New Zealand Food brand to venture into Space thanks to NASA! Right now, your favourite F&F flavours are being consumed by astronauts onboard the International Space Station.
It’s a New Zealand first we never could have imagined when we started at Wellington farmers markets 10 years ago.
We received a special request from NASA astronauts on SpaceX Crew-8, us to embark on this latest adventure for their journey into space, marking a monumental moment for us, our PB pals and space-nuts nationwide!
"To be chosen as the first New Zealand food brand to journey into space is an honour beyond words. We love to help people go places, but it’s not every day you get invited to go to space. So we’re thrilled that the NASA crew share our passion for exceptional peanut butter."
"This is a truly exhilarating moment for Fix & Fogg and for New Zealand"
- Roman Jewell, Fix & Fogg Founder.
Over several months, our team worked closely with NASA nutritionists to create a Fix & Fogg space pouch that can be sent safely, efficiently, and with ease to space. Importantly, it needed to meet the complexities of consuming and storing food in zero-gravity.
Glass jars are not permitted in space because they are heavy and can break - so, an easy-squeeze pouch was designed and especially made for NASA. The extra wide 18mm nozzle suits zero-gravity conditions yet still ensures Fix & Fogg extra crunchy pieces get to where they need to go: onto low-crumb space bread.
Our F&F x NASA space pouches were created specifically for astronauts, and we auctioned a few off for a charity here on earth!
To commemorate being in your pantry, and in space, we’re planning on spreading the love with our PB pals across the country, stay tuned for delicious giveaway announcements and exciting out-of-this-world updates on our social media.
Last but not least, we created a limited edition Super Crunchy jar to spread the love with our PB pals (aka you!).
Make space in your pantry, and raise your spoons to the moon 🥄
FIX & FOGG IN SPACE TIME-LINE
- NASA reaches out and asks Fix & Fogg to create a specially-designed space-approved product that its astronauts can take with them on their mission to space in 2024.
- Mission accepted! Over several months, our team worked closely with NASA nutritionists to create a Fix & Fogg space pouch that can be sent safely, efficiently, and with ease to space. Importantly, it needed to meet the complexities of consuming and storing food in zero-gravity.
- There was a lot of trial and error that went into making sure we delivered what NASA wanted. Glass jars are not permitted in space because they are heavy and can break - so, an easy-squeeze pouch was designed and especially made for NASA. The extra wide 18mm nozzle suits zero-gravity conditions yet still ensures Fix & Fogg extra crunchy pieces get to where they need to go: onto low-crumb space bread.
- NASA’s SpaceX Falcon 9 Block 5 rocket took off from the Kennedy Space Center in Florida destined for the International Space Station for a 6-month stay-aboard mission.
- Fifty specially designed and created 275g easy-squeeze pouches of NZ’s very own Fix & Fogg nut butters are onboard. This is the first time ever a NZ food producer goes to space!
