ABOUT FIX & FOGG

At Fix & Fogg, we’re pumped about peanut butter.

We believe every jar has the power to fuel greatness. Whether you're scaling mountains, exploring new recipes in the kitchen, or simply embarking on the journey of life, we’re here to fuel your passion, and your plate. 

We spread more than just peanut butter. We celebrate the human spirit of adventure - one person, one jar, and one adventure at a time.  

Our own tale is inspired by the travels of Phileas Fogg and Detective Fix from the classic novel, Around The World In 80 Days. Leaving behind corporate life, the idea of taking risks and trying new things resonated with our founders, Roman and Andrea Jewell.

So we’re big believers that, like you, Fix & Fogg’s journey is limited only by our imagination - we have the power to create new and wonderful flavours and go places peanut butter has never gone before - like outer space with NASA

We’re proud to be on the journey with you, wherever you go. 

Fix & Fogg - Go Places.

‏‏‎ ‎

Journal
B Corp
Sustainability

READ ABOUT OUR LATEST ADVENTURES

Gift guide - for the friend who's always going places

Gift guide - for the friend who's always going places

Looking for the perfect gift for your adventurous bestie? For t...
Gift guide - for the friend who's always trying new recipes

Gift guide - for the friend who's always trying new recipes

Looking for the perfect gift for your foodie friend? For the fr...
Gift guide - for the friend who's always online

Gift guide - for the friend who's always online

Looking for the perfect gift for the trend-setter? For the frie...
Gift guide - for the friend who's always hosting

Gift guide - for the friend who's always hosting

Looking for the perfect gift for your friend who always hosts f...
Gift guide - for the friend who's always setting a new PB

Gift guide - for the friend who's always setting a new PB

Looking for the perfect gift for your fitness obsessed pal? For...
FIX & FOGG IN YOUR KITCHEN

FIX & FOGG IN YOUR KITCHEN

Did you know all Fix & Fogg recipes are simple, tasty, and ...
TOP 10 MUST VISIT EATERIES IN NZ (A FIX & FOGG FOODIE GUIDE)

TOP 10 MUST VISIT EATERIES IN NZ (A FIX & FOGG FOODIE GUIDE)

Did you know Fix & Fogg nut butter is featured on the menus...
Launching Earth Side: Easy Squeeze Pouches

Launching Earth Side: Easy Squeeze Pouches

Originally made for NASA astronauts, now made for YOU. Introduc...
Recycle Me!

Recycle Me!

At Fix & Fogg, we consider sustainability with everything w...
Taste you can trust

Taste you can trust

Here at Fix & Fogg, we offer a range of award-winning flavo...
Lift off!! Fix & Fogg is now IN SPACE!

Lift off!! Fix & Fogg is now IN SPACE!

Thanks to NASA and SpaceX Crew-8 🚀🚀 We’re so excited to announc...
FIX & FOGG SMOOTH ALMOND BUTTER 🥄

FIX & FOGG SMOOTH ALMOND BUTTER 🥄

Check out our new flavour... SMOOTH Almond Butter! 🥄 Have you h...
"Close-up photo of a 275g jar of Fix & Fogg Choc Nut peanut butter being held in front of a vibrant purple background."

FIX & FOGG CHOC NUT BUTTER

Introducing... CHOC NUT BUTTER! 🍫 💜 Indulge in the ultimate ble...
Roadie - let's go places together

Roadie - let's go places together

Our home, New Zealand, is iconic for its beautiful scenery, sum...
Make the most of your…everything

Make the most of your…everything

We’ve teamed up with some of Wellington’s top chefs to think be...
An individual holds two Fix and Fogg peanut butter jars, one smooth and one crunchy, against a light blue backdrop

Fix & Fogg Oz Harvest Donation

Australia’s leading food rescue organisation OzHarvest Australi...
A hero shot of a jar of Fix & Fogg Cookie Time Cookie Crunch Peanut Butter sits proudly on a vibrant red plinth

Introducing… COOKIE TIME COOKIE CRUNCH 🍪✨

We stole the cookies from the cookie jar! Prepare yourself for ...
Image of a promotional event showcasing the release of Fix & Fogg's protein peanut butter exclusively available at Woolworths

Fix & Fogg Protein Peanut Butter Lands Down Under!

Attention, foodies and health enthusiasts in Australia! The wa...
 "New Zealand Prime Minister presents a jar of Fix & Fogg 375g Super Crunchy peanut butter to the Australian Prime Minister in a friendly diplomatic gesture."

Prime Ministers Favourite Peanut Butter

Smooth relations took a Super Crunchy turn this week as New ...
"Actress Courtney Cox stands in front of a vibrant butter yellow background, surrounded by neatly arranged jars of Fix & Fogg Everything Butter."

FAMOUS FANS OF FIX & FOGG

Ever thought about what life is like for celebrities? What if ...
 "An overhead view of a stylish flat lay arrangement featuring a colorful assortment of Fix & Fogg peanut butter jars."

Is Peanut Butter Keto Friendly?

In recent years, the ketogenic diet has gained immense populari...
"Person in a Halloween costume resembling a Fix & Fogg Pumpkin Pie peanut butter jar, holding a comically oversized spoon."

Fix & Fogg PB Pals!

Behind every jar of delicious Fix & Fogg goodness, there is...
 "An adorable white fluffy dog with its tongue out, happily licking a pupcake made from Fix & Fogg Super Crunchy peanut butter."

Fix & Dogg

As devoted dog owners, our pups' wellbeing is a priority. So...
"Fix & Fogg team standing proudly in front of lush greenery, with the B Corp logo prominently displayed. The team members are smiling, conveying their commitment to sustainable and ethical business practices."

OUR MISSION

Our mission is about trying new things, improving our communit...
"Image of two jars of Fix & Fogg Super Crunchy Peanut Butter, a product renowned as 'our nation's best local nut butter,' as featured on Stuff.co.nz."

NZ’S BEST NUT BUTTER

We're absolutely chuffed to share the news that Fix & Fogg ...
"An overhead view of a rustic wooden dining table adorned with a vibrant display of fresh and healthy produce. In the centre, a jar of Fix & Fogg peanut butter stands tall, surrounded by an assortment of colourful fruits and vegetables."

IS PEANUT BUTTER GOOD FOR YOU?

Okay, as peanut butter makers you might think we’re a little b...
"A jar of Fix & Fogg Almond Everything Butter sits on a bed of vibrant, colourful flowers."

FIX & FOGG ALMOND EVERYTHING BUTTER

IT'S EVERYTHING BUT THE PEANUTS. It's time to put our golden r...
"An expansive peanut farm in Argentina, under a clear blue sky."

ARGENTINA, TE AMO

Since starting Fix & Fogg, we’ve sourced both Australian a...
"A jar of Fix & Fogg Super Crunchy Peanut Butter rests on a vibrant, multicoloured step."

PEANUT BUTTER NUTRITION

Remember when we recently gave you a rundown on how peanut but...
 "Two individuals in a production facility pouring a generous quantity of Smooth Fix & Fogg peanut butter from a large vat into another large vat."

WHAT MAKES GOURMET PEANUT BUTTER?

Ahh, good question. The word gourmet, though it’s often overus...
An individual leans out of a quaint toast shop window on Eva Street, Wellington New Zealand

FAREWELL TO OUR EVA STREET WINDOW …

Five years ago, we opened the shutters on our Eva Street windo...
A jar of Fix & Fogg Cashew Butter nestled amidst a vibrant bed of autumnal colored flowers.

FIX & FOGG CASHEW BUTTER

Get excited PB Pals because we’ve invited a new nut to the F&a...
"A jar of Fix & Fogg Super Crunchy peanut butter with a special pride themed label."

FIX & FOGG PRIDE PEANUT BUTTER

A peanut butter to be proud of! 🌈 Since 2014, we have been pro...
A jar of Fix & Fogg protein peanut butter rests on a bed of vibrant autumnal coloured flowers.

FIX & FOGG PROTEIN PEANUT BUTTER

Introducing a brand new addition to the Fix & Fogg lineup ...
 "A jar of Fix & Fogg Choc Berry Everything Butter nestled amidst a vibrant bed of pink flowers."

FIX & FOGG CHOC BERRY EVERYTHING BUTTER

Ever since we releasing our award-winning Everything Butter ba...
"An jar of Fix & Fogg Everything Peanut Butter, 275 grams, resting in a bed of vibrant yellow flowers. The jar features a label with the product's branding."

FIX & FOGG’S AWARD-WINNING EVERYTHING BUTTER

Our Everything Butter is a nut and seed spread packed full of ...
"Three glass jars of peanut butter displayed on a bed of vibrant red and pink rose petals. The first jar features Smoke & Fire label. The second jar is labeled with Smoke & Inferno. The third jar features a Smoke & Chaos label."

FIX & FOGG THE FIRE TRILOGY

Brace yourselves and get a glass of milk ready. These limited ...
"An image of a jar of Fix & Fogg Lucky Dip Peanut Butter. The jar is filled with nut butters from the end of the production runs. These Lucky Dip peanut butters are donated to charity, making them a socially conscious choice."

FIX & FOGG LUCKY DIP BUTTER

Our Lucky Dip Butters are unfortunately not for sale - they ca...
"An enticing jar of Fix & Fogg Peanut Butter & Jelly stands against a vibrant and colourful background that matches the colours of the jar's label."

FIX & FOGG PEANUT BUTTER AND JELLY

YOU KNOW WHAT TIME IT IS … Introducing the winner of Fix &...
"A jar of Fix & Fogg Pumpkin Pie Peanut Butter nestled in a bed of vibrant autumnal flowers."

FIX & FOGG PUMPKIN PIE BUTTER

GET READY TO 'FALL' HEAD OVER HEELS FOR OUR FAVOURITE SEASONAL...

FIX & FOGG IS PROUD TO BE THE FIRST NZ OWNED FOOD MANUFACTURER TO BE B CORP CERTIFIED.

We join a global community of over 3000 like-minded businesses that deeply care about people, community and the environment, not just profit. We follow in the footsteps of great organisations like Patagonia, Allbirds, Peoples Coffee and so many more.

As part of our B Corporation™ certification, we were rigorously assessed across five categories: governance, workers, environmental impacts, community engagement and customers. For us, Fix & Fogg is about embarking on a great journey and creating a business that is meaningful, sustainable and delicious - we always want it to be a force for good. The certification process made us take a good long hard look at everything we do. As part of our review, we made a bunch of decisions and changes to keep steering us in the right direction, and we’re committed to continuing to make more improvements as we grow.


“The B Corp certification is a huge milestone for us. It shows we deeply care about what we do, and we’re willing to bend over backwards to make sure we look after the things that really matter.”

Roman, CEO and Founder.

For more information on Bcorp certifications, head along to their website: https://bcorporation.net/certification B Lab Global

Find out more about our impact score:

Governance 15.6

Mission & Engagement 2.6

Ethics & Transparency 2.9

+ Mission Locked 2.5

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Workers 27.6

Financial Security 8.5

Health, Wellness, & Safety 6.2

Career Development 3.9

Engagement & Satisfaction 5.8

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Community 35.1

Diversity, Equity, & Inclusion 5.6

Economic Impact 6.5

Civic Engagement & Giving 4.7

Supply Chain Management 5.7

+ Local Economic Development 11.4

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Environment 13.3

Environmental Management 1.9

Air & Climate 4.5

Water 1.8

Land & Life 6.4

+Toxin Reduction
/ Remediation 0.9

A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Customers 5.0

Customer Stewardship 5.0

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

FIX & FOGG ON SUSTAINABILITY

At Fix & Fogg we believe in doing our bit for the environment which is why we’re so proud to be B Corp certified. We’re big on reducing food waste, recycling, and delivering our products within the CBD by cargo bike with our buddies at NoCar Cargo. You can read more about our sustainability efforts below!

Lucky Dip Butter | We donate these jars to amazing New Zealand charities, such as Women’s Refuge and City Missions. They contain nut butters from the end of our production runs, and you can think of them like a lucky dip - they could be sweet, savoury or even spicy. These particular jars might not be perfect (and who really is eh), but they’ve been made with care, using the best possible ingredients and (wherever possible) in a reused glass jar. Our Fix & Fogg Lucky Dip Butter is vegan friendly and palm oil free.

Predator Free | We’re excited to partner with Predator Free Wellington and support their mission to make Wellington the first predator-free capital in the world. Last year we donated 280kg of peanut butter for their monitoring on the Miramar Peninsula. We also donate peanut butter to the 50 volunteer groups trapping across Wellington.

B Corporation™ | We’re so proud to say that Fix & Fogg is the first New Zealand owned food manufacturer to be awarded B Corp certification. It is a huge milestone for us and shows how deeply we care about what we do and how committed we are to our values. Read more about our certification here.

Partnerships | It’s important for us at Fix & Fogg to align with like-minded brands that share our environmental values. We make sure to carefully consider all brands we’re working with to ensure our ethics aren’t compromised.

Public jar return | We are not currently accepting jar returns at this time. Please make sure to wash out your jars, remove the labels and pop them in your regular curb side glass recycling.

KEEPSAKES FOR ADVENTURES BIG AND SMALL...